TrustArc Consent & Preference Manager

TrustArc Consent & Preference Manager is an enterprise consent and customer preference governance platform engineered to capture, manage, and synchronize consumer privacy choices across websites, mobile applications, and customer touchpoints. Built to satisfy global privacy legislation including GDPR, CCPA/CPRA, and LGPD, it enables organizations to build consumer trust while ensuring compliance with evolving data protection mandates.

The cloud-delivered SaaS platform integrates seamlessly with enterprise CRM platforms like Salesforce, marketing automation systems like Marketo and HubSpot, customer data platforms (CDPs), and web tag managers via flexible REST APIs and JavaScript tags. It provides customizable consent collection widgets and self-service customer preference centers, allowing consumers to control how their personal data is used for marketing, analytics, and data sharing. Common enterprise use cases include capturing omni-channel marketing consent, managing multi-brand consumer preference centers, maintaining auditable consent records for regulatory compliance, and honoring opt-out requests across global digital properties.

Featuring dynamic geolocation rules, TrustArc Consent & Preference Manager automatically presents the appropriate legal consent framework based on visitor location and jurisdictional requirements. Privacy officers and compliance teams gain centralized visibility into opt-in rates, consent receipt histories, and consumer preference trends through interactive reporting dashboards. The solution protects brand reputation, minimizes privacy regulatory enforcement risks, and streamlines compliance management across modern digital enterprises.