TrustArc Consent Management

TrustArc Consent Management is a comprehensive digital consent governance solution designed to automate the collection, tracking, and enforcement of user consent across corporate web properties and digital consumer channels. Operating within the TrustArc Privacy Management Platform, it provides organizations with the tools required to ensure transparent data collection practices while fulfilling strict international privacy compliance mandates.

The software deploys across websites and mobile applications using lightweight script tags and mobile SDKs, connecting natively with enterprise marketing tools, analytics platforms, and tag management systems. It enables organizations to implement granular consent collection models—such as implied consent, opt-in consent, and opt-out frameworks—tailored to specific regional privacy laws including GDPR, CCPA, and ePrivacy. Key implementation use cases include displaying customizable consent notices, blocking tracking scripts prior to visitor consent, synchronizing user consent statuses across digital properties, and maintaining verifiable consent audit trails.

With automated regulatory updates and continuous website scanning, TrustArc Consent Management ensures that changes in regional privacy requirements or new website tracking tags are reflected immediately in consent disclosures. Compliance officers benefit from auditable consent logs that provide defensible proof of compliance during regulatory audits. The platform eliminates manual tracking overhead, protects consumer privacy rights, and ensures seamless compliance governance across global web operations.