Compare products
Put two or three cybersecurity products side by side and see how they differ on deployment, pricing, features, integrations and compliance.
| Product | Google Cloud Identity by Google Cloud View product | Microsoft Entra ID by Microsoft View product |
|---|---|---|
| Overview | ||
| What it is | Google Cloud Identity is an identity as a service & enterprise mobility management for enterprise SSO. See features and Identity Security alternatives. | Shortlisting Identity Security tools? Microsoft Entra ID by Microsoft brings SSO and MFA, with cloud or hybrid deployment. See strengths and alternatives. |
| Product type | Identity as a Service (IDaaS) & Enterprise Mobility Management | Identity and Access Management Platform |
| Best for | Cross-industry, Education, Financial Services, Healthcare, Enterprise, Small & Medium Business | Cross-industry |
| Pricing | ||
| Pricing model | Contact Vendor | Contact Vendor |
| Free trial | Free trial: yes | Free trial: yes |
| Deployment | ||
| Deployment options | Cloud | CloudHybrid |
| Deployment details | Cloud; Cloud | Cloud; Hybrid; Cloud; Hybrid integration |
| Data residency | Global; Google infrastructure | Tenant/service region dependent |
| Key features | ||
| What it offers |
|
|
| Platform & access | ||
| API access | API access: yes | API access: yes |
| Single sign-on (SSO) | SSO: yes | SSO: yes |
| Role-based access (RBAC) | RBAC: yes | RBAC: yes |
| Multi-tenant | Multi-tenant: yes | Multi-tenant: yes |
| Mobile app | Mobile app: yes | Mobile app: yes |
| Supported platforms | Web applicationsMobile devicesCloud identitiesDirectory services | WebWindowsmobileapplication APIs |
| Compliance | ISO/IEC 27001SOC 2/3FedRAMPHIPAAGDPR | Broad Microsoft compliance portfolio |
| Integrations & coverage | ||
| Integrations | Google WorkspaceGoogle Cloud IAMActive DirectoryAzure AD / Entra IDSAML 2.0OIDC | Microsoft 365AzureMicrosoft DefenderMicrosoft Intunethousands of SaaS applications |
| Industries | Cross-industryEducationFinancial ServicesHealthcareEnterpriseSmall & Medium Business | Cross-industry |
| Regions | Global | Global |
| Vendor | ||
| Company | Google Cloud | Microsoft |
| Headquarters | Mountain View, California, USA | Redmond, Washington, USA |
| Company size | 100,000+ | 200,000+ |
| Founded | 2008 | 1975 |
Overview
What it is
Google Cloud Identity
Google Cloud Identity is an identity as a service & enterprise mobility management for enterprise SSO. See features and Identity Security alternatives.Microsoft Entra ID
Shortlisting Identity Security tools? Microsoft Entra ID by Microsoft brings SSO and MFA, with cloud or hybrid deployment. See strengths and alternatives.Product type
Google Cloud Identity
Identity as a Service (IDaaS) & Enterprise Mobility ManagementMicrosoft Entra ID
Identity and Access Management PlatformBest for
Google Cloud Identity
Cross-industry, Education, Financial Services, Healthcare, Enterprise, Small & Medium BusinessMicrosoft Entra ID
Cross-industryPricing
Pricing model
Google Cloud Identity
Contact VendorMicrosoft Entra ID
Contact VendorFree trial
Google Cloud Identity
Free trial: yesMicrosoft Entra ID
Free trial: yesDeployment
Deployment options
Google Cloud Identity
Microsoft Entra ID
Deployment details
Google Cloud Identity
Cloud; CloudMicrosoft Entra ID
Cloud; Hybrid; Cloud; Hybrid integrationData residency
Google Cloud Identity
Global; Google infrastructureMicrosoft Entra ID
Tenant/service region dependentKey features
What it offers
Google Cloud Identity
- Unified single sign-on
- MFA enforcement
- Context-aware access
- Mobile device management
- Automated user lifecycle (SCIM)
- Directory synchronization
- Enterprise SSO
- Endpoint security management
Microsoft Entra ID
- SSO
- MFA
- Conditional Access
- Identity protection
- Application access
- Passwordless authentication
- IAM
- Zero Trust
Platform & access
API access
Google Cloud Identity
API access: yesMicrosoft Entra ID
API access: yesSingle sign-on (SSO)
Google Cloud Identity
SSO: yesMicrosoft Entra ID
SSO: yesRole-based access (RBAC)
Google Cloud Identity
RBAC: yesMicrosoft Entra ID
RBAC: yesMulti-tenant
Google Cloud Identity
Multi-tenant: yesMicrosoft Entra ID
Multi-tenant: yesMobile app
Google Cloud Identity
Mobile app: yesMicrosoft Entra ID
Mobile app: yesSupported platforms
Google Cloud Identity
Microsoft Entra ID
Compliance
Google Cloud Identity
Microsoft Entra ID
Integrations & coverage
Integrations
Google Cloud Identity
Microsoft Entra ID
Industries
Google Cloud Identity
Microsoft Entra ID
Regions
Google Cloud Identity
Microsoft Entra ID
Vendor
Company
Google Cloud Identity
Google CloudMicrosoft Entra ID
MicrosoftHeadquarters
Google Cloud Identity
Mountain View, California, USAMicrosoft Entra ID
Redmond, Washington, USACompany size
Google Cloud Identity
100,000+Microsoft Entra ID
200,000+Founded
Google Cloud Identity
2008Microsoft Entra ID
1975